GlobeSt.com: First, let's clarify the name. Bravo Strategic Marketing sounds more like an ad firm than a strategic planning advisory. Aren't you hurting yourself?
Nevitt: When I named my company in 1993, I used the terminology Strategic Planning, and owners didn't understand what that meant. So there was very little traction in the first year. Our skill sets are very well defined in that we specialize in optimizing revenues for multifamily owners. It was suggested that we use the words Strategic Marketing as a way of getting our foot in the door and bring into play our prime skills once a client has had the introduction to our firm.
GlobeSt.com: What is most lacking in terms of the multifamily industry's revenue yield?
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John Salustri
John Salustri has covered the commercial real estate industry for nearly 25 years. He was the founding editor of GlobeSt.com, and is a four-time recipient of the Excellence in Journalism award from the National Association of Real Estate Editors.
