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Jennifer Nevitt of BravoStrategic Marketing

Maybe slumping profits aren't attributable solely to the sagging economy. Email Jennifer Nevitt, founder of Reno, NV-based Bravo Strategic Marketing, says…

By John Salustri | Updated on May 23, 2002

Maybe slumping profits aren’t attributable solely to the sagging economy. Email Jennifer Nevitt , founder of Reno, NV-based Bravo Strategic Marketing, says an undue focus on “physical occupancy” rather than economic occupancy is the real blame behind owners’ profit shortfall. She insists that most current reporting practices are far from the “best” practices we hear so much about. What’s more, while her focus is primarily on the multifamily sector, she says that outdated profit measures are a burden as well to the office side of the commercial real estate market. In a recent interview with GlobeSt.com, she explained why she thinks the industry in general and multifamily owners specifically are doing themselves an injustice.

GlobeSt.com: First, let’s clarify the name. Bravo Strategic Marketing sounds more like an ad firm than a strategic planning advisory. Aren’t you hurting yourself?

Nevitt: When I named my company in 1993, I used the terminology Strategic Planning, and owners didn’t understand what that meant. So there was very little traction in the first year. Our skill sets are very well defined in that we specialize in optimizing revenues for multifamily owners. It was suggested that we use the words Strategic Marketing as a way of getting our foot in the door and bring into play our prime skills once a client has had the introduction to our firm.

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