Pre-leasing really hasn't been part of Hall's strategy. It's been more important to "create the environment" so there's something to show to clients looking to lease, Braun explains to GlobeSt.com. This time, Hall's leasing team is showing 200,000 sf in eight stories at 2801 Network Blvd. and 120,000 sf in two levels at 2611 Internet Blvd., the sixth and seventh buildings to rise in the 162-acre, master-planned development. The game plan appears to be working since three buildings, totaling 350,000 sf, are 100% occupied and two more, representing another 250,000 sf, are 50% filled.

Braun says "the pipeline is excellent" although he admits that the Dallas office market is "soft." The Dallas situation, some would say, is an understatement, but momentum appears to be building as 2002 rounds the midyear point.

Braun is extraordinarily confident Hall's buildings will lease fairly quickly. He confides that "a number of deals" are nearing the closing table. He's not ready to talk numbers or clients, but does say that some are North Texas newcomers.