Formerly called Bayshore Palms, the project is planned on a tight 2.57-acre pad in Miami's Brickell financial district. Site work has begun with ground-breaking expected by fall and completion by first quarter 2005.

Condominiums and loft homes at the planned 48-story, 326-unit waterfront community at the northeast corner of Brickell Bay Drive and Southeast 14th Street will be priced from $400,000 to $5 million, according to the project's Web site.

Pre-construction sales, spearheaded by Fortune chairman Edgardo Defortuna, total $120 million since November 2001, according to a prepared statement from the Miami office of Holliday Fenoglio Fowler.

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