Search
 

New Marketing Group Proposed for $800M Convention Center

BOSTON-With only 11 definite bookings through 2012 for the $800-million convention center being constructed on the South Boston waterfront, a committee of the Massachusetts Convention Center Authority proposes a new sales and marketing strategy.

By Naomi Grossman | Updated on June 10, 2002

BOSTON-Amidst growing concern over the dearth of bookings for the Boston Convention & Exhibition Center, an $800 million project currently being constructed on the South Boston waterfront, a committee for the Massachusetts Convention Center Authority has proposed a new marketing strategy.

The proposal would create a marketing team that would represent both the new convention center and the Hynes Veterans Memorial Convention center, located in the Back Bay. Until now the Greater Boston Convention & Visitors Bureau has been mainly responsible for booking the new center but Pat Moscaritolo tells GlobeSt.com that he doesn’t believe his agency is being pushed out of the process.

“This is not a new marketing plan,” he contends. “We are taking Bureau people and MCCA people under one roof and creating an affiliate.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.