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Binswanger Urges City to Gain Global Status

PHILADELPHIA-The head of Binswinger/CBB urges real estate executives at a Philadelphia opportunities conference, to stem the city's slide from a "headquarters city" to a "regional center" and think global. Plusses include three international airports, ethnic diversity and low rental rates.

By Marita Thomas | Updated on June 13, 2002

PHILADELPHIA-”It is ludicrous that we’ve not exploited our opportunity to be marketed as an international city,” David Binswanger, president and chief executive officer of locally based-Binswanger/CBB, tells more than 100 area commercial real estate executives at a property opportunities seminar at the Union League this month. “Would Europeans rather be in Philadelphia or in Triangle Park, North Carolina? Europeans love cities.”

Binswanger cites Philadelphia’s ethnically diverse population, including “a huge French-speaking community,” and easy access to three international airports–BWI, Newark and Philadelphia International–among its advantages.

“We stand up well in the northeast megalopolis between New York and DC,” he adds. “We have first class cultural institutions and very advantageous housing and commercial rental rates.”

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