NEW YORK CITY-Bob Pressman, founder of Newmark and Co.’s Finanical Advisors group yesterday assumed his new role as head of Cushman & Wakefield’s recently overhauled retail unit.

The former Newmark retail CEO and managing principal left the firm last week to sign on as executive managing director of C&W’s newly formed Retail Management Consultant group. The hiring is emblematic of the Cushman’s ongoing efforts to reposition its retail strategy from a transaction-based brokerage model to one that is far more comprehensive in scope.

“Retail real estate is more about the business than the office and commercial sectors,” Pressman tells Globest.com. “The best way to serve the retail client is to offer a full range of services. Cushman had a traditional retail group focusing on transactions–leasing, sales, management, valuations. We will now provide added services that go beyond real estate.

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