ORLANDO-GDC Properties of Hawthorne, NY, hardly a household name in metro Orlando, is generating mounds of media exposure with back-to-back announcements this week of two planned Downtown multifamily/retail ventures totaling 588 apartments and 50,000 sf of retail aggregately valued at $70 million.

The privately held developer plans a $40 million, 250-unit structure with 30,000 sf of retail and seven levels of parking on at least an acre at Magnolia Avenue and Church and Cort Streets. The apartments would sit atop the retail and the garage.

If approved by the city and the Federal Aviation Administration, the estimated 450-foot tall building would eclipse the 442-foot high, 35-story SunTrust Center at 200 S. Orange Ave., the tallest commercial structure in Central Florida.

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