The project is being developed by West Bend Property Company LLC, a partnership between of Brooks Resources Corp. and Tennant Developments. Development is currently planned to occur in 20 phases over the next 12 to 15 years.

The only structure on the property right now is the Northwest Crossing Information Center, which includes space for a café that is being marketed for lease. Retail and commercial buildings totaling 20,000 sf will rise adjacent the center. Lease rates are expected to be in the vicinity of $1.20 per sf per month.

The first phase of the project is a 60-lot subdivision, but Northwest Crossing includes 27 acres zoned for commercial use and 45 acres for industrial that will be developed based on demand, and there is currently more demand for residential aspects of the development.

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