PHILADELPHIA-SiteFinder, a broker/utility partnership, initiated in August 2000 by New Jersey’s Public Service Electric and Gas Co., represented the only formal such partnership described during a panel titled, Partnering with Brokers in the Site Selection Process, during the Utility Economic Development Association summer forum here. All four panelists agree there is a trend toward greater reliance on utilities’ databanks and analysis.

Asked for their opinion on whether or not utilities could charge commissions, posed by moderator Greg Byrnes, of PECO Energy Co., two panelists said yes; two, no.

SiteFinder partner, Merrill Freedman, executive vice president of Mt. Laurel, NJ-based NAI Mertz Corp., was the strongest advocate. Conceding that, as one of six broker partners covering “the largest, but least populated area of the state,” his firm hasn’t yet closed a deal through the program. “But, we’re close. I can’t yet put a dollar figure on the relationship,” Freedman says, adding, “we’ve gotten a lot of leads, and I wouldn’t be without (the program).

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