But don't tell that to the developers of the 1.3-million-sf Mall at Millenia and the expanded 1.8-million-sf Florida Mall, only four miles apart in south Orlando and a good 10 miles from Downtown. They couldn't care less about Main Street USA right now.

"That's where all the action and conversation is going on right now," Dean Fritchen, senior associate, Coldwell Banker Commercial Real Estate Services, Winter Park, FL, tells GlobeSt.com, referring to the south Orlando scene.

Macy's, Bloomingdale's, Neiman Marcus, Lord & Taylor and Nordstrom--all new to metro Orlando shoppers--are competing for experienced and entry-level staffers at stores slated to open in mid-October.

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