The Orlando office of Trammell Crow Co. outlined Tampa's retail development potential to 3,000 attendees at the International Council of Shopping Centers conference at Gaylord Palms Resort, Kissimmee, FL.

Despite a net gain of only 23,000 new jobs in 2001, Tampa Bay area's estimated two million population is on a growth curve through 2011, the Crow report says.

"Housing units continue to outpace many metro areas across the nation and the area's lower cost of living, coupled with its prestige as both a financial center and vacation destination, have enabled the area to prosper," Crow research analyst Lisa M. DeVore says in the report.

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