A total of 1,217 people participated in the event, using small shovels provided by the Denver Metro Convention & Visitors Bureau. The previous record was 800 people, set in 1999 at an Ace Hardware groundbreaking in Loxley, AL.

In Denver, more than 100 chefs from Denver restaurants turned out in their full whites and chef's hats, using ladles and soupspoons as groundbreaking tools.

Area hotels sent small regiments of uniformed bellmen and housekeeping staffs, while SuperShuttle had a battalion of 50 drivers, all in a uniform created for the event. Mascots from four of Denver's professional sports teams were on hand, as were colorful characters from the city's Western history.

"We wanted to send a message to meeting planners across the country that Denver understands and appreciates convention business and that this industry has the support of the entire community," says Eugene Dilbeck, president and chief executive officer of the Denver Metro Convention & Visitors Bureau.

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