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Starwood to Develop New Suburban Sheraton and Westin Hotels

WHITE PLAINS-In an attempt to expand the reach of its Westin- and Sheraton-flagged hotel facilities into major suburban markets, Starwood Hotels & Resorts Worldwide Inc., has introduced new prototypes for the hotel brands.

By John Jordan | Updated on October 03, 2002

WHITE PLAINS-Starwood Hotels and Resorts Worldwide has launched a major development initiative aimed at major suburban markets nationwide. The company has introduced newly designed prototypes for Sheraton and Westin hotels to be developed in the “new suburbia.”

“Starwood recognizes these markets, also referred to as “new suburbia,” to be among the fastest growing markets in the country,” says Ted Darnall, president, Starwood Real Estate Group. “Developers looking to invest in full-service, turnkey prototypes that offer premium transient hotels at premium rates have not had options until now. Our vast presence in major cities with the world’s most recognized lodging brands make these prototypes attractive to developers and will meet the strong demand in suburban markets from our loyal guests of the Sheraton, Westin and other Starwood brands.”

Company officials say that the new hotel prototypes are designed to be scalable to secondary and tertiary markets, but will offer the same quality and features as typical Sheraton and Westin hotels. However, they add that the development of the new prototypes will be at a lower cost per key because of the “efficiency of their designs.”

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