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More Hotels to Bare Red Lion Moniker

SPOKANE, WA-WestCoast Hospitality Corp. intends to convert another 20 hotels to the Red Lion Brand. The action means there will be more hotels bearing this name than at any other time in Red Lion history.

By Gina Binole | Updated on October 23, 2002

SPOKANE, WA-After nearly a year of market research and analysis, WestCoast Hospitality Corp. has decided to expand Red Lion by converting more than 20 WestCoast hotels.

Qualifying hotels contain a total of more than 4,500 rooms and roughly 240,000 sf of meeting space. The conversions are expected to be completed by February 2003, increasing the number of Red Lion hotels to more than 65 and further positioning the brand for national and international growth.

WestCoast maintains the brand has a strong reputation in the western states, and under the moniker of WestCoast Signature Hotels the brand will continue and grow, while serving its customer base with the full array of support systems that will be enjoyed by the expanded RedLion brand. However, some of the marketing focus of the WestCoast SignatureHotels will change to highlight the unique Signature product.

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