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Hilton Austin Marks $55M in Pre-Opening Sales

AUSTIN-The 800-room hotel is poised to debut in 2004 as a convention town leader in its market size. The booked trade, which is ahead of the schedule, will give leaders another reason to celebrate at next week's topping out.

By Tim Green | Updated on November 12, 2002

AUSTIN-The Hilton Austin Hotel, set to open about a year from now, has booked $55 million in pre-opening sales, according to the company. That puts sales for the hotel’s 800 rooms ahead of schedule.

A promising 6,000 room nights already are booked for January 2004, the very first month of the hotel’s operation, according to Tyler McDonald, the Hilton Austin’s marketing director. Hilton is chasing bookings that previously never considered Austin as a convention destination, as is the case with about three-fourths of the trade that’s been lined up, said Andy Slater, Hilton’s area vice president.

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