In explaining the company's move into this market, Galyan's chairman and CEO, Robert Mang says that, "New England is a rapidly growing market where sports and the outdoors are part of the active lifestyle."

The store, which will stock 90,000 different items, will feature a 36-foot rock-climbing wall along with other interactive experiences. It is located right next to the Liberty Tree Mall. On its website, the company says it is committed to growing its stores, and targets locations in areas with upscale demographics.

Galyan's, founded in 1960, currently operates 34 stores in 17 states. The company was purchased by The Limited in 1995. Freeman Spogli & Co., a private investment firm based in Los Angeles and New York, bought a majority interest in the company from The Limited in 1999, and Galyan's completed its initial public offering in June 2001.