Simon Dumps Coke for Pepsi in New Five-Year Deal

ATLANTA-In a deal estimated by area marketing professionals at about $9 million, locally based Coca-Cola Co. and Indianapolis, IN-based Simon Property Group Inc. begin a national promotional alliance in January that includes six metro Atlanta malls totaling 8.31 million sf.

Simon’s Atlanta-area properties comprise the 1.9-million-sf Mall of Georgia, Buford, GA, the largest shopping center in the state; Lenox Square, 1.57 million sf; Northlake Mall, 1.5 million sf; Town Center at Cobb-Kennesaw, GA, 1.28 million sf; Gwinnett Place, Duluth, GA, 1.24 million sf; and Phipps Plaza, Buckhead, GA, 820,000 sf.

Nationwide, Coke products will dominate in 248 Simon shopping centers totaling 185 million sf in 36 states, the companies say in a jointly prepared statement. Simon’s five-year contract with Pepsi-Cola Co. of Purchase, NY ends Dec. 31.