In February, the City Council voted to enter Tacoma into the name game when it approved a $58,000 contract to explore naming rights on several City facilities. Over the past 10 months, Cleveland, Ohio-based Superlative Group, Inc. has researched the value of the naming rights for City buildings and identified potential customers for those rights. Now, the Council will consider the next phase of the contract.
If the council approves the $50,000 agreement with Superlative Group, Inc., the company will begin marketing naming rights to potential customers identified during the first phase of the contract. The national naming rights company would also receive an 8% commission on the value of each naming rights contract it sells, plus reimbursable expenses up to $50,000 during the two-year contract period.
The city may reject any naming rights proposals and the council must approve any naming rights agreements. Naming rights agreements would provide revenue for facility improvements and offset the cost of new construction. The Council will take public testimony before voting.
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