The price and size of the retail tract wasn't disclosed in a prepared statement from David Pace, managing director, Baldwin Park Development Co. Pace couldn't be reached by GlobeSt.com's publication deadline. But area brokers and retail consultants familiar with the project tell GlobeSt.com on condition of anonymity they estimate Unicorp purchased about 50 acres and paid about $22 million or $435,455 per acre for the dirt.

"For example, on a typical regional mall, a developer would need one acre for every 10,000 sf of development," says an Orlando retail consultant.

Unicorp's first $50 million phase is expected to have 185,000 sf of retail, 20,000 sf of office and 197 apartment units. A Publix Supermarket and three banks will anchor the retail portion of the project, which will include Asian and Mexican food restaurants, a pizza parlor, eyewear shop, nail salon, spa, dry cleaners and an electric-vehicles dealer.