The first coliation of this kind in a major metropolitan city, the Downtown Residential Marketing Alliance brings together competitors to market Downtown San Diego with a new approach. Instead of vying against each other for potential customers, DRMA's members are sharing marketing dollars, ideas and information in order to sell Downtown San Diego to a wider audience.
"By marketing Downtown San Diego in the same way developers market suburban master-planned communities, we are able to paint a more complete picture of the remarkable advantages an urban home provides," says Barbara Warden, president of the city's non-profit business organization Downtown San Diego Partnership, which heads up DRMA.
Originally conceived by the Centre City Development Corp., DRMA will hopefully work as a "springboard" for developers to increase interest and sales of members' projects by working together on the bigger picture: getting the message out about Downtown's rebirth.
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