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Developers Unite Around Downtown San Diego

SAN DIEGO, CA-A group of residential developers with projects in Downtown San Diego have formed a coalition to market Downtown San Diego in a similar style to master-planned communities.

By Erin Cassin | Updated on January 16, 2003

SAN DIEGO, CA-In an unusual twist for Downtown San Diego’s residential market, competing developers have joined formed a coalition to tout the advantages of living in Downtown.

The first coliation of this kind in a major metropolitan city, the Downtown Residential Marketing Alliance brings together competitors to market Downtown San Diego with a new approach. Instead of vying against each other for potential customers, DRMA’s members are sharing marketing dollars, ideas and information in order to sell Downtown San Diego to a wider audience.

“By marketing Downtown San Diego in the same way developers market suburban master-planned communities, we are able to paint a more complete picture of the remarkable advantages an urban home provides,” says Barbara Warden, president of the city’s non-profit business organization Downtown San Diego Partnership, which heads up DRMA.

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