Jonathan A. Schein
President & CEO
Real Estate Media GlobeSt.com

1/23/03: How does a company attain and retain talent? Some industry leaders believe that the current trend of paying upfront signing bonuses to attract new talent has gotten out of hand. This was one of the topics this week at Real Estate Outlook 2003, produced by the Real Estate Conference Group and held at the Beverly Hilton in Los Angeles. There, a panel of industry heavyweights that included Barry Barovick, president and CEO of Grubb & Ellis; John Cushman, chairman of Cushman & Wakefield; Harvey Green, president and CEO of Marcus and Millichap; Lewis C. Horne, executive managing director of CB Richard Ellis' greater Los Angeles region; and Steve Seigel, chairman and CEO of Insignia/ESG discussed this very topic. In Cushman's view, this is not the way to take on or keep new talent. He told the audience of more than 1,000 that Cushman & Wakefield does not pay for new hires. Maybe these are words to live by. Eventually the market will rebound and the competition for top performers will heat up. Playing the field for big earners may be considered the cost of doing business. But, you must ask yourself, what is the price?

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Covell

CUSHMAN & WAKEFIELD
(NEW YORK CITY) Anne B. Covell and Charles W. Harry have been named managing directors within the firm's Advisory Group. They are responsible for developing analysis for clients ranging from market forecasting to portfolio tracking and market feasibility studies. Projects will include office, industrial, retail, multi-family and land.

Giordanella

WORKSPEED INC.
(NEW YORK CITY) Richard C. Giordanella has joined the commercial real estate web and wireless-based applications provider as CEO. The 15-year industry veteran begain his career as an engineer with Turner Construction, and has led several successful software companies, including Ross Systems and Datalogix.

LARKSPUR HOSPITALITY CO.
(CORTE MADERA, CA) Ken Leone has been hired as senior vice president of Operations and Diane DeRose has been hired as vice president of Sales and Marketing. Most recently, Leone served as the vice president of the Hotel Division for WinShip Properties, while DeRose's experience includes positions at Hertz Corp., Visa USA, Cunard Cruises, and Destination Hotels and Resorts.

Gendler

GRUBB & ELLIS CO.
(PHILADELPHIA) The firm has hired Steve Gendler as a vice president in Philadelphia and Kenneth Clyman as an office specialist in King of Prussia, PA. Gendler, a 20-year real estate advisor veteran, will provide tenant representation and project implementation services for commercial and institutional entities in the Delaware Valley.

Morrows

RFR REALTY LLC
(NEW YORK CITY) The firm has appointed Steve Morrows vice president of leasing and management for RFR's Seagram Building at 375 Park Ave. Morrows joins the company after seven years with Rockrose Development Corp. as vice president and director of office leasing.


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