The webcam is the fourth of its kind for San Diego, which is now being called the most visible city on the Internet. The camera provides real-time images of local tourist attractions, the Padres ballpark and residential construction projects, which can be accessed through the websites www.ccdc.com and www.signonsandiego.com. The sites also contain images from the three other webcams posted in San Diego, which are part of the Destination WebCam program that started in September 2001. Two cameras are posted atop One America Plaza, while one other is located on the roof of Symphony Towers.

The installation of the Clarion camera marks a major step in DRMA's marketing campaign, as the two websites reported more than 400,000 hits in the month of January alone. "With 75 residential projects worth an estimated $3 billion currently underway in Downtown San Diego, the new webcams have created a unique way for developers to reach out beyond the San Diego limits," says Barbara Warden, president of the non-profit business organization Downtown San Diego Partnership.