Steve Cohn, managing director of Phoenix Hospitality LLC, tells GlobeSt.com that the May 15 name change will also mark the beginning of a $6-million renovation project to upgrade the property's 57,000 sf of meeting space along with its lobby and restaurant facilities.
A $1-million facelift of the entrance to the 19-story, 532-room hotel, located at 50 Adams St. in downtown Phoenix, has just wrapped up and room upgrades have begun to add ergonomic chairs and high-speed Internet access, Cohn said. Within three months, numerous upscale amenities aimed at enhancing guest comfort will be added as part of Wyndham's "Room That Performs" guest program. Among those improvements will be free Internet access and two-line, cordless speaker phone.
Cohn said the hotel opted to go with the Wyndham franchise after polling 29 meeting planners. "The results were overwhelming," he said. "We went to our meeting planners and asked who they preferred to do business with and about two-thirds said they prefer to do business with Wyndham."
Cohn said the hotel, whose franchise with Crowne Plaza expires in May, expects that its affiliation with Wyndham will provide a windfall of new business. "They're very successful delivering business to their other Arizona hotels and we're looking for them to do the same for us," he said.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
