The plan, developed with the help of Boulder, CO-based consultant Winter & Co., suggests the downtown area would benefit from a conference center, new residential and retail developments, a government component and open spaces. The plan has been presented to the city council and is now in the public comment stage.

Georgetown, the fast-growing county seat of fast-growing Williamson County, is responding to the developments along Interstate 35 that will bring big box retailers to the city. Rivery Towne Center, now under construction, is a 205,000-sf project anchored by a Wal-Mart Supercenter and a Home Depot store. Its developer is Dallas-based Weber & Co. The other, more massive center is a development called Wolf Ranch, which will bring 830,000 sf of retail and commercial development.

Georgetown was one the first Texas cities to participate in the Main Street program, which emphasizes historic preservation for revitalizing downtowns. Officials of the statewide program use Georgetown as a model of how it should work.

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