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Eyewear Giant Kicks Off 2003 Expansion

SCOTTSDALE, AZ-The specialty retailer will add 20 stores to its 64-location network, mostly in upscale mall locations. The expansion push starts with a premier buy in Florida as opening dates near for shops in Houston and Denver.

By Beverly Ford | Updated on March 13, 2003

SCOTTSDALE, AZ-Eyewear giant Iacon Inc., headquartered in Scottsdale, has kicked off a 20-store expansion planned for this year, starting with the acquisition of a prime piece of real estate in Orlando’s Downtown Disney. The specialty retailer operates 64 eyewear outlets, mostly in upscale malls in the US.

Iacon president, Jeff Obstfeld, tells GlobeSt.com that the Celebrity Eyeworks Studio store will be remodeled and re-branded under the Sunglass Icon name, showcasing eyewear worn by celebrities and athletes. “It’s a one-of-a-kind location because of the type of clientele and the traffic it gets,” said Obstfeld, whose not disclosing the purchase price.

The acquisition was even more significant, Obstfeld said, because it allowed the eyewear firm to forge a relationship with one of the leading tourist destinations in the world. Iacon, a wholly-owned subsidiary of eyeglass maker, Oakley, has locations ranging from 168-sf kiosks to 2,000-sf inline shops, all located in upscale malls, primarily in the Sunbelt Region. Its sunglasses sell as much as $700.

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