"Dolphin Commerce Center highlights the project's access to the Dolphin Expressway and its proximity to the Dolphin Mall--both tremendous amenities we wanted to highlight with the new name," Wayne Schuchts, managing director for CB Richard Ellis, says in a statement.

Swerdlow Group has handled the leasing of the park for a while. In the past, Codina Group has assisted Swerdlow.

With the rebranding of the park and a renewed focus on industrial, Swerdlow Group wanted to hire an outside company, spokeswoman Anne Kazel-Wilcox tells GlobeSt.com. CB Richard Ellis won the job partly because of its recently formed a national logistics group; just prior to hiring CBRE, Swerdlow Group arranged two leases with international transportation and logistics companies. These leases are evidence of the park's increasing importance as a North American hub for international companies doing transatlantic and trans-America business.