NEW YORK CITY-Spawned by a broker agreement formed with computer maker HP nearly two years ago, Cushman & Wakefield officially unveiled Concordis Real Estate at a press meeting held here yesterday. The minority- and woman-owned business alliance, consisting of nine independent equity members, is being billed as the first organization of its kind in the real estate field and is designed to fill a diversity need in an industry historically known as an “old boys club.”

Derrick Mashore, executive managing director of global corporate services for Cushman & Wakefield, explained that when HP hired C&W as its exclusive broker for the Americas, the technology company expressed a need to fill “its diversity contribution requirements,” in the real estate sector. The solution developed by Cushman was an alliance of minority- and woman-owned businesses specializing in various aspects of real estate, from architecture to consulting.

“We realized that if this solution was good enough for HP, then it was probably also good enough for the rest of the Fortune 2000,” said Mashore.

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