Executive VP Robin Abrams and senior director Roger E. Eulau of the Lansco Corp. represented the tenant exclusively in the transaction, while Chris Owles of Sinvin Realty represented the landlord, Jordan Wooster, in the negotiations.

"Traditionally, galleries, home furnishings tenants and boutiques would be attracted to Soho, but as rents escalated over the past few years, those tenants relocated to alternate areas," notes Abrams. "With rents becoming more reasonable, we have seen an influx of retailers like Atmosphere. The high ceilings and open, clean space made this an ideal location for the retailer's flagship New York showroom."

"Soho's more attractive and affordable for furniture retailers," says David LaPierre, Managing Director in Insignia/ESG's Retail Group. He wouldn't label it a trend, but says it is simply of matter of supply being high, right now. He also believes Soho's easy access to transportation gives it an advantage over other downtown areas.