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Retailers Saying 'Yes' to Soho

NEW YORK CITY-Soho evokes images of high-fashion and celebrity sightings, but it's the affordable rents that are attracting retail clients to streets like Wooster and Spring.

By Barbara Jarvie | Updated on May 09, 2003

NEW YORK CITY-Affordable prices are driving retailers to try Soho streets like Wooster and Spring. Contemporary furniture retailer Atmosphere Home, Inc. recently committed to a 10-year lease for its first-ever retail store outside of San Francisco. Located at 121 Wooster Street, the 4,500-sf showroom will also have 4,000 sf of finished basement space beneath it. The store is slated to open this June.

Executive VP Robin Abrams and senior director Roger E. Eulau of the Lansco Corp. represented the tenant exclusively in the transaction, while Chris Owles of Sinvin Realty represented the landlord, Jordan Wooster, in the negotiations.

“Traditionally, galleries, home furnishings tenants and boutiques would be attracted to Soho, but as rents escalated over the past few years, those tenants relocated to alternate areas,” notes Abrams. “With rents becoming more reasonable, we have seen an influx of retailers like Atmosphere. The high ceilings and open, clean space made this an ideal location for the retailer’s flagship New York showroom.”

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