BOSTON-Joseph F. Fallon and Paul Roiff, whose multi-faceted redevelopment portfolio includes the Boston Convention Center Hotel and Massport’s Parcels G and J, are planning a $39.5-million mixed-use project at 301-19 Columbus Ave. in South End. Their 301 Columbus Avenue LLC will demolish two buildings standing on the 16,365-sf site to make way for a 10-story building with 57 loft-style multifamily units above 2,125 sf of first-floor retail space.

Prices for the larger units will be in excess of $1 million, Fallon tells GlobeSt.com. The project in the shadows of Back Bay will be geared toward families and buyers who may be moving back into the city, he says.

The developers are setting aside six one-bedroom units at affordable rates, but the vast majority of the units—41—have three-bedrooms. There will be another 10 two-bedroom units. Plans also call for 63 parking spaces available at the ground floor as well as two additional levels below grade.

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