Samuel Clark III, executive director, Cushman & Wakefield, represented the Food Network in its comprehensive two-year search to find an appropriate home for its studio. This was a complex task, given the structural requirements of any property chosen, including a generous ceiling height and column spacing. According to Clark, the search encompassed the entire Tri-state region, and there were 14 properties in the running before Chelsea Market was chosen.
According to David Falk, principal, Newmark & Company Real Estate Inc., the exclusive leasing agent for Chelsea Market, the complex was ideal for the Food Network, because it offered the company the opportunity to build a studio that met its exact specifications, while housing its employees in an active and exciting workplace environment.
Food Network's brand departments such as programming, marketing, online and on-air promotions--currently housed at 1180 Avenue of the Americas--will make the move along with production and the Food Network Kitchen--currently located at 604 West 52nd Street. Other support services will remain at 1180 Avenue of the Americas.
"The Chelsea Market environment boasts such extraordinary vendors who have made a mark within the food industry, making it the ideal location to bring together the Food Network family," says Judy Girard, president of Food Network.
"From the beginning, the concept behind Chelsea Market was that it would primarily be a home for the food industry," adds building owner Irwin Cohen. "However, very early on, we also began to attract many television production companies, because of the architectural advantages of the property. That industry then became our second focus. In a very fitting way, the Food Network brings together those two disciplines, and is the final piece of the Chelsea Market puzzle."
The architectural firm HLW has been retained to construct and plan the new Food Network space. HLW's project team for Food Network is composed of John Gering, partner-in-charge; Jennifer Brayer, project manager, John Mack, office designer, Keith Hanadel, kitchen and studio designer, and Steve Newbold, project architect.
Chelsea Market, owned by a group comprising Cohen, Angelo Gordon & Co. and Belvedere Capital, is a 1.1 million-sf, mixed-use retail and office building, taking up 3.8 acres and the entire block between 15th and 16th Streets and Ninth and Tenth Avenues in the West Chelsea district. Media outlets including New York 1 News, Oxygen Media and Major League Baseball call it home.
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