PORTLAND-The Goodman family is trying to break out of its typecast role as a Downtown investor. The owner of some 40 Downtown properties used for parking lots and office buildings has just acquired its first grocery-anchored retail center recently in outer-southwest Portland, adding to two suburban industrial projects it picked up in the last couple of years.

“I’m sitting here right now writing an ad in the (local business weekly) in hopes of finding some more; it says: ‘Wanted: Real Estate, Quick Cash Available by Local Investor,’” Greg Goodman tells GlobeSt.com. “Our concern is that people still feel we are only investors in Downtown.”

And for good reason; some 90% of the family’s holdings are still Downtown. Goodman tells GlobeSt.com it could stay that way if the best deals are Downtown, but he says the family has widened its scope and will examine opportunities regardless of its location in the region as long as “it makes sense and we feel we can operate it.”

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