NORTON, MA-Extended Stay America continues to make inroads in the state despite the hospitality industry’s difficulty in recovering from the recession. The Spartanburg, SC-based company is opening a three-story Extended StayAmerica Efficiency Studios hotel at 280 South Washington St. The 101-room hotel is the company’s sixth property in the state and its 466th property overall.

According to company CEO George D. Johnson Jr., “The extended-stay lodging market is the fastest growing segment of the hotel industry, and is quickly catching the interest of business professionals, people relocating and those on extended work assignments.”

Mike Wilson, vice president of the company, tells GlobeSt.com that the company first entered the state about three to four years ago and emphasizes that Extended Stay’s market is different from the traditional hotel market with its focus on long-term stays. “The appeal of our hotels reaches beyond the business and corporate community. Besides being ideal for professionals on extended or temporary assignments such as consulting or training, our properties are perfect for people building homes, relocating or attending family functions.”

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