"Similar efforts have been conducted over the years by New Jersey and other suburban regions to draw businesses out of the city, but we are now turning the tables and attempting to lure companies to Lower Manhattan," explains Shirley Jaffe, vice president of economic development for the organization.

The effort includes mailing a 14-page guidebook that details the benefits of doing business in Lower Manhattan to thousands of companies in its target markets. The publication outlines such advantages as an advanced telecommunications infrastructure, highly skilled workforce, proximity to the bars and restaurants of Tribeca in addition to lower or competitive rents. The Alliance will then follow-up with telephone over the next few months.

The Alliance has created two tools to help companies see what the financial benefits can be and learn where space is available. To help with all the financial details, the Alliance has created the Downtown Incentives Calculator, which helps firms determine the savings available from government incentives and competitive rents. The online calculator considers details such as number of employees, rent per square foot, location of business on Sept. 11, 2001, expected energy use and corporate tax rate to determine the savings available.