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Downtown Alliance Aims to Attract Businesses to Lower Manhattan

NEW YORK CITY-With Lower Manhattan experiencing a renaissance these days, the Alliance for Downtown is trying to lure in small and midsize companies involved in the business services and high-tech sectors.

By Barbara Jarvie | Updated on August 24, 2003

NEW YORK CITY- Hoping to contact more than 5,000 companies involved in the business services and high-tech sectors, the Alliance for Downtown New York has launched a program to attract them to Lower Manhattan. The organization has targeted the suburban markets of New Jersey and New York as well as Manhattan’s Midtown and Midtown South submarkets.

“Similar efforts have been conducted over the years by New Jersey and other suburban regions to draw businesses out of the city, but we are now turning the tables and attempting to lure companies to Lower Manhattan,” explains Shirley Jaffe, vice president of economic development for the organization.

The effort includes mailing a 14-page guidebook that details the benefits of doing business in Lower Manhattan to thousands of companies in its target markets. The publication outlines such advantages as an advanced telecommunications infrastructure, highly skilled workforce, proximity to the bars and restaurants of Tribeca in addition to lower or competitive rents. The Alliance will then follow-up with telephone over the next few months.

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