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Lennar Ventures Into Multifamily Market

NORTH BAY VILLAGE, FL-The Miami Beach -based company, which has been involved in building single-family homes for nearly 50 years, is planing a February ground-breaking on a 15-story, 414-unit development called 360:. And Lennar has hired ISG to launch sales of the project.

By Melissa Bogdany | Updated on September 11, 2003

NORTH BAY VILLAGE, FL-Lennar Corp., a Miami Beach-based company with a reputation for building and selling single-family homes, is planning to break ground on a multifamily project in North Bay Village, FL, in February.

The luxury waterfront condominium tower in Miami-Dade County, a little north of Miami, will feature 15 stories. It will contain a total of 414 units, 279 of which will consist of Phase I. The condominium development, 360º, is a project of Lennar Development Inc.

In addition, Lennar, which typically has used its in-house sales and marketing teams to promote its developments, has hired International Sales Group to launch sales for this project. ISG has sales and marketing expertise in luxury, high-rise condominium developments. “360º is a departure from what Lennar is best known for, and the highly competitive condo market is our niche, so this will be a marriage of two leading companies performing at their best,” says ISG founding partner Craig Studnicky.

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