OnSite's founder, Daren W. Hornig, a former Newmark and Co. broker, says he is bringing his vision of residential market service to Dwelling using a business model he calls the "Jet Blue of real estate-a builder of brand loyalty." Hornig adds, "While people fly far more than they buy, sell or lease homes, the principle remains the same--focus on customer service and long-term relationships. Hard-working New Yorkers, notoriously pressed for time, are too often left on their own to work out logistics. Not at Dwelling Quest. We're taking the long-term/full-service approach, and we'll do this all at a price point package that costs them nothing additional. People always want first-class service at coach pricing."

Hornig is targeting the rental market as well--both tenants and landlords. He is in discussions with several landlords to develop customized leasing programs as well as actively recruiting seasoned brokers. His present target market is threefold: Buyers/sellers of properties from $300,000 and higher in Manhattan; the entire rental market; and property owners seeking credit-worthy tenants. He said he will also be leveraging his information resource background to use the Internet to expedite traditionally paper-intensive tasks to devote more time to providing a full range of personal services.

Dwelling Quest has a staff of 50 and is located at 360 Lexington Ave. Hornig's OnSite Access provides services to more than 150 million sf of office properties across the US and Canada.