ASBURY PARK, NJ-The oceanfront area of this long-struggling Jersey Shore town has been making most of the redevelopment headlines recently, but the city’s Downtown area has been in straits at least as dire–and perhaps more so. Now, a major redevelopment project for one of Downtown’s major eyesores, the circa 1897 Steinbach department store building, could provide a new catalyst.

The city planning board has unanimously approved a plan by joint venture partners Emory Realty LLC and Sackman Enterprises Inc., the latter of New York City, to turn the long vacant 100,000-sf building into a combination of 63 residential lofts and 22,000 sf of retail space. The building has been vacant since 1979, and 1989 saw the destruction by fire and subsequent removal of its fifth floor.

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