With almost 14,000 sf, three floors and seating for 400, the new Applebee's will feature a reception area and bar on the first floor, restaurant seating on the second, and banquet space on the third floor. It will include two bars, two kitchens and an additional private room off the banquet room. It is expected to have 300 part- and full-time employees, at the location previously occupied by Lundy's of Brooklyn. By comparison, the average size for an Applebee's is 6,500 sf.
A company spokesperson says that urban locations are usually in well-traveled areas close to public transportation, while suburban ones are also in very populated areas--sometimes stand alone and sometimes in shopping centers and always include ample parking.
The new location will surpass the size of the company's flagship 10,000 sf restaurant on 42nd Street in Times Square, which is the highest volume Applebee's in the world with annual sales of more than $11 million.
"We will continue to follow our business philosophy of exceeding customers' expectations," said Zane Tankel, CEO of Apple-Metro. "In doing that, I'm confident that this will be one of our most successful locations."
Apple-Metro, which was founded in 1994, expects to reach $100 million in sales by the end of this year. The company currently operates nearly two dozen restaurants in the New York metropolitan area, including a new Applebee's at City Center at White Plains, slated to open on December 8. The company also owns and operates Zanaro's Italian Restaurant at New Roc City in New Rochelle, and will open its flagship Zanaro's at City Center in early 2004.
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