This campaign defines Greater Philadelphia as southeastern Pennsylvania, southern New Jersey, and northern Delaware. Among the factors cited for the urgency of such an effort, however, are the more than six million sf of Center City office space under leases set to expire by 2007 plus early indications that current office tenants' space needs are shrinking.

The campaign is patterned after similar efforts under way in Charlotte, NC, Phoenix and Atlanta, and builds on Positively Philadelphia, established this March by Peco Energy Co. and commercial real estate companies in the region. Positively Philadelphia, a central website identifying space availabilities to companies and corporate relocation executives, is being absorbed into the Select Philadelphia site.

The new campaign is orchestrated by Select Greater Philadelphia, a non-profit group run primarily with private funding out of the chamber's offices. It begins with $5 million in corporate donations and plans to raise an additional $11 million.