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GlobeSt.com EXCLUSIVE: C&W Picks Rosenfield to Head Up National Retail

NEW YORK CITY-Cushman & Wakefield has added a retail industry heavy hitter to its lineup. James Rosenfield, president and founder of JS Rosenfield & Co. joins the firm to head up its national retail practice.

By Barbara Jarvie | Updated on December 10, 2003

NEW YORK CITY-Retail expert James Rosenfield, president of JS Rosenfield & Co., has been named senior managing director and head of Cushman & Wakefield’s national retail practice. Daniel Bercu, also of JS Rosenfield, will become director, C&W retail services on the West Coast.

“The retail side is like a relatively small company,” Rosenfield tells GlobeSt.com. “The potential is amazing for Cushman & Wakefield to grow.” He adds that much energy will be focused in New York, San Francisco, Boston and Chicago as well as in pursuing opportunities for European retailers who want to break into the US marketplace.Rosenfield founded JS Rosenfield & Co. 15 years ago. The firm specializes in the representation of retail store and mall owners, as well as national retailers wishing to establish or expand their presence in US markets. In addition to brokerage services, the firm acts as leasing agent for more than three million sf of retail space, including three regional malls for General Growth Properties Inc., Third Party Division–the second largest regional mall REIT in the US.

In addition to representing Sears exclusively in Southern California for nearly 10 years, Rosenfield assisted in the lease up of the 445,000 sf first phase of Federal Realty Investment Trust’s 700,000 sf Santana Row in San Jose. He is a member of the International Council of Shopping Centers and a lecturer on matters pertinent to the retail industry. Rosenfield graduated from the University of California at Berkeley and serves on the Santa Monica Landmarks Commission.

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