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Restaurant Chain Plans New Locations

WARREN, MI-The Big Boy Restaurant chain says it will open 10 to 15 new franchises in the next seven to 18 months.

By Dan Heaton | Updated on January 17, 2004

WARREN, MI-Locally based Big Boy Restaurants International says it has big plans to open more new franchises this year.

Big Boy restaurants started recruiting new franchisees in September with a direct mail and print advertising campaign. The chain plans to open 10 to 15 new franchises in the next seven to 18 months. The chain also plans to open one to two company-owned stores a year for the next five years.

“This is the real kickoff of all the work we’ve put in the last two or three years with the company,” says Anthony Michaels, CEO for Big Boy Restaurants. “This is where the real work begins, selling the concept to prospective franchisees across the country.”

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