The deal is believed to be one of the largest leasing transactions in the city since 2001 with PwC consolidating its national leadership and New York practices in the new building, which is expected to be named the "PricewaterhouseCoopers Center." The firm is presently leasing space at 1177 and 1301 Ave. of the Americas.
And in a related simultaneous deal, Kramer Levin Naftalis & Frankel LLP signed a long-term lease for 283,000 sf in PwC's vacated space at 1177 Ave. of the Americas. The locally based law firm expects to relocate from its current headquarters at 919 Third Ave., where it occupies 180,000 sf, and at 909 Third Ave., where it leases 20,000 sf. Financial arrangements for either transaction were not released.
PwC will begin taking occupancy this summer and expects to have moved the majority of its 3,500 New York staff there by January 2005. CIBC will occupy the balance of the office space in the building by the end of 2004.
Lou Varsames of CLW Real Estate Services Group, PwC's exclusive national broker, served as the lead advisor to PwC on the transaction, with the support of Steve Ernst also of CLW. Mary Ann Tighe, Whitley Collins and Timothy Dempsey of CB Richard Ellis served as co-brokers. Romel Canete of Newmark & Co. served as financial advisor to PwC. Dennis Friedrich, Jerry Larkin and David Cheikin, all from Brookfield, represented CIBC World Markets and Brookfield.
Tighe emphasizes the impact of this transaction. "It's important for people to realize that you see an almost 30-year deal," she tells GlobeSt.com. "That's pretty remarkable." She also notes that the deal is important on other levels. "In the whole scheme of things, you see how far we've come from 9/11." After the tragedy, she adds,there was the idea that large companies would move to short buildings in the suburbs.
Gene Donnelly, vice chairman for operations at PwC, notes that the location was chosen and the space designed based on an employee survey and that the site can accommodate the firm's growth and expansion for many years to come.
Newmark & Co. Real Estate Inc.'s Barry Gosin and Moshe Sukenik represented Kramer Levin in the 1177 Ave. of the Americas deal, which involved a sublease from PwC and a long-term lease extension after the initial sublease term expires at the one million sf owned by the Paramount Group Inc. In addition, PwC was represented by Newmark's Scott Klau and Neil Goldmacher, who worked in conjunction with Varsames and Ernst of CLW."It solidifies our presence well into the future and provides the space and expansion options we will need in coming years," says Kramer Levin managing partner Paul Pearlman. "The building is conveniently located for our lawyers, staff and clients. It is a terrific, class A building, and the current real estate environment enabled us to capitalize on this exceptional opportunity."
Designed by Skidmore Owings & Merrill, 300 Madison rises 35 stories in Midtown, one block west of Grand Central Terminal. The building features an auditorium, dining facilities and other amenities on the lower levels. In July of 2000, Brookfield purchased the development site, which was acquired from Credit Suisse First Boston for $130 million.
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