Low land prices and easy access to interstates, Jackson-Hartsfield International Airport and central Atlanta are among the attributes the area is offering. Statistics from the Atlanta Regional Commission show the metro area south of Interstate 20 won 41% of the region's growth from 2000 to 2003. In the 1990s, South Fulton had an annual growth rate of 28%.

Among the larger projects already under way in South Fulton are Camp Creek Trade Center, a 454-acre joint venture of Duke Realty and North American Properties; and the first 750,000-sf phase of Camp Creek MarketPlace at Camp Creek Parkway and Interstate 285. The second phase is scheduled to open in late 2005 as part of the Princeton Lakes mixed-use development.

Also at Princeton Lakes, Ryland Homes plans to build 1,019 single-family residences and townhomes on 330 acres that will be near a supermarket-anchored shopping center, office towers and hotels in the same development.

Newer development trends the conference noted are small-scale retail and office space to be built in village centers as opposed to traditional malls. But that growing trend means homebuyers will probably be paying more for their properties just for the convenience of living nearer to shopping areas, brokers tell GlobeSt.com.

An example of the new retail-residential development, the conference cited Atlantic Station, the $2-billion, 138-acre mixed-use venture being developed in Midtown. Atlantic Station, still being completed, already has sold out the first phase of 104 townhouses, brokers tell GlobeSt.com.

To protect land for future parks and public use, the Chatthoochee Hill Country development in South Fulton is bringing preservationists and developers to the table, the conference was told.

The Collaborative Firm, an East Point consulting group headed by Michael Hightower, former Fulton County commissioner, and Nancy Leathers, former head of the Fulton County Planning Department, coordinated the South Fulton Development Outlook event.

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