GRAND RAPIDS, MI- West Michigan’s supermarket heavy hitter Meijer Inc. says it will open five stores in 2004, including a 205,000-sf store west of Rockford, MI, as it aims to challenge Wal-Mart head-to-head. Addressing members of the West Michigan Alliance of the International Council of Shopping Centers last week at Grand Valley State University, Mike Kinstle, VP of real estate for Meijer, also announced the company will open its first store this year in Nobleville, IN, a suburb of Indianapolis, across from a Wal-Mart Supercenter.

Arkansas-based Wal-Mart has been opening stores within site of Meijer locations for several years, but Kinstle said Meijer is up for the challenge. Wal-Mart recently purchased property in Greenville, MI, near the site of the first Meijer store, but as yet no construction has started.

Privately held Meijer ranks as the nation’s 15th-largest grocer, according to Supermarket News, with an estimated $11.1 billion in annual sales. The company last summer announced a far-reaching makeover to help it compete: new designs, new products and new stores that cost less to build and to run. Kinstle did say, however, that Mejier has no intention of moving outside of its traditional Midwestern market.

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