Hotel Chains Establish Global Alliance

BERLIN-The Kempinski, Pan Pacific, Rydges and Wyndham hotel chains have aligned their 235 upscale and luxury hotels and resorts in a worldwide cross marketing and loyalty reward program called Global Hotel Alliance. The alliance says the program will work because each of the chains is dominant on a different continent–Wyndham in North America, Kempinski in Europe, Pan Pacific in Asia and Rydges in Australia.

“As smaller and mid-size hotel brands continue to compete in a crowded hotel market against the mega brands, it makes good business sense to align with like-minded hotel brands, and realize sales and distribution synergies while retaining each company’s brand identity,” says Rydges managing director Paul Lonergan.

As per the agreement, each partner will market the alliance to their own loyal customers and offer them the convenience of an Internet gateway (www.globalhotelalliance.com) that provides access to each partner’s Internet site and offers certain member benefits, including: best rate of the day; late check out; complimentary room upgrades; welcome gift pack, and; a free night’s stay at one of the participating resorts.