City officials participated at the ground-breaking of Big Bethel AME Church's $45-million Sweet Auburn Avenue undertaking that is expected to revitalize the area where the Rev. Martin Luther King grew up. Integral Group, the church's developer, plans to erect 200 condo units, an undetermined amount of office space and ground-floor retail.
The 150-year-old church planned the project for two years, quietly buying up nearby properties for the mixed-use undertaking. Brokers tell GlobeSt.com the civil rights movement of the 1960s was fostered by the business district on Auburn Avenue.
Integral also plans to start a 250,000-sf, estimated $25-million residential and retail enterprise one block north of developer Larry Gellerstedt's $50-million, two-tower residential project which is tentatively slated to start later this year.
Also expected to break ground this year are Barry Real Estate Cos.' $50-million Southern Co. headquarters building on Alexander Street near Centennial Olympic Park and Novare Group's start on its 1,100 condominium units near the Southern Co. site. At the north end of the park on several acres, Coca-Cola is considering a new commercial venture still under wraps.
"It's all beginning to come together for Downtown," an area office broker who already has lost a major client to a Midtown property, tells GlobeSt.com. "Downtown is giving Midtown a good run for the money.
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