Six-Hour Lot-Sales Blitz Nets $170M at Reunion Resort

ORLANDO-In an unprecedented six-hour land sale, developer Bobby Ginn’s Ginn Co. sold 712 home sites to 790 buyers who paid a total $170 million for lots on the undeveloped west side of Reunion Resort & Club of Orlando. The lots ranged from 35 feet by 150 feet deep to 55 feet by 150 feet.Ginn calls the blitz “one of the highest one-day (land sales) totals in US real estate history.” Randy Lyon, CEO of Ginn’s Central Florida region, says the sales event “has forever changed the real estate industry in Central Florida.” He says “this sales launch demonstrates that people are coming back to Central Florida in a big way. Not just to vacation here, but to stake their claim in a life for generations to come.”Ginn’s marketing force also sold 48 condominium units at Heritage Crossing and 30 resale properties.Reunion is a three-year-old community that expects to have a build-out value of $2 billion in a mix of retail, vacation homes, single-family, townhomes and hotel rooms, Ginn says. Prior to the $170 million day, Reunion had generated a total $150 million in sales since its grand opening in late 2001. The Ginn Co. hosted more than 1,000 couples, families and individuals during the weekend event, housing them for free in homes at the golf resort. “People traveled from around the world to participate in this event and the enthusiasm they brought was contagious,” Ginn says. He calls Reunion Resort & Club “America’s new breed of family resort towns.”The focal point of recreation at the resort will be golf, including two signature courses nearing completion–the 7,257-yard Independence course designed by Tom Watson and Arnold Palmer’s 6,930-yard Legacy course.